Sometime in the latter 1980s, the late John Gokongwei Jr. (a.k.a Big John) first toyed with the idea of starting his own airline.
He did not possess any experience in running an airline – yet this did not deter the older Gokongwei, nor did the prospect of going against an established goliath bother him.… Continue reading... “Flying the turbulent skies: Lance Gokongwei pilots Cebu Pacific with lessons from his dad”