Pueblo de Oro Sees Growth in Green Townships

Bird’s Eye View of PDO in Malvar, Batangas

Pueblo de Oro Development Corp. (PDO) is seeing continued growth in its property development business.

PDO, which develops residential communities and township projects, is best known for its flagship project Pueblo de Oro in Cagayan de Oro. The company acquired the 360-hectare property in the early 1990s, back when such huge township projects were practically unheard of, especially in the provinces.

The business activity in the area spurred demand for residential projects that cater to different market segments. And demand shows no signs of slowing down, prompting PDO to acquire additional properties — bringing Pueblo de Oro’s total project area to 400 hectares. To date, the township is now home to 9,840 residential units.

PDO Chairman and Chief Executive Officer Guillermo D. Luchangco said the success of Pueblo de Oro Cagayan de Oro pushed the company to develop similar townships in Cebu, Batangas and Pampanga, albeit at a smaller scale.

“In those areas, we are in the regional centers of the Philippines like Cebu, Sto. Tomas and San Fernando. We intend to expand into other regional centers,” he said.

Pueblo de Oro Development Corp. is developing a 40-hectare residential subdivision in Malvar, Batangas.

RESPONSIBLE DEVELOPER


Even before “green” projects were a trend, PDO was already implementing eco-friendly initiatives in its projects.

“We’re a mid-sized developer but because of that we are able to pay more attention to our projects, environmental management, give that development more features, to give it some distinction,” Mr. Luchangco said.

The company maintains a 40-hectare urban rainforest in Cagayan de Oro, helped plant 65,000 mangrove seedlings in Mactan, and has regular tree-planting activities as part of its corporate social responsibility (CSR) program.

In the Cagayan de Oro township, Mr. Luchangco said they built a 6,600-cubic meter detention pond “so we would not flood the people living below in case of heavy rains.”

“As responsible citizens, we spent the money to build the waterway and the detention pond. During Tropical Storm Sendong (in 2011), it held and we ended up helping the city by supplying water to some areas because the water supply got cut off and we still had water. After Sendong, there was a big rush of people buying property because they saw our properties did not see flooding,” he said.

Even for the golf course in Cagayan de Oro, PDO has made sure its environmental impact was minimized. Mr. Luchangco said the company built five ponds not just as golf course hazards but to serve as interconnected reservoirs to retain water.

“We have a layer of about eight inches of sand below the surface to drain the water out. The sand acts like a filter, the water is used for the golf course, so we don’t use as much water as you would expect. We also put in an electronic control system for the sprinkling of water. It basically calculates how much water the course really needs and only that area gets sprinkled,” he said.

Mr. Luchangco said he wants PDO to be known not just for high-quality projects, but also as an environmentally conscious company.

“What we want is to be the gold standard in residential communities, because we want to do good products,” he said. “We want to be known for our quality and environmental concern.”

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