The Liceo Conservatory of Music, Theatre and Dance has began offering a Music Management Course, the only institution in the Philippines currently offering such a course.

The only similarly named course offered in Southeast Asia can be availed of in Singapore.

According to Prof. Horst-Hans Bäcker, associate dean at the Liceo Conservatory, the new course will be headed by Prof. Thomas Schüle, an internationally renowned music manager.

“He was already on tour in the Philippines with a piano virtuoso in 2010, and at the invitation of Liceo Conservatory Dean Prof. Rudolf Golez, also performed at the Liceo Rodelsa Hall for a concert.”

Ten years later, Prof. Schüle has been accepted into the Liceo Conservatory faculty as a professor.

A qualified Master of Musicology, Prof. Schüle has worked as a music manager around the world for 35 years. He was mentored by Fritz Rau, the renowned Godfather of Music Management (as Mick Jagger of the Rolling Stones once called him.)

Prof. Thomas Schüle (left) with Fritz Rau, the Godfather of Music Management.

He has toured with orchestras and choirs, organized music festivals, TV and CD productions, and arranged concerts with world stars from pop and classical music. As the head of organization of the 2nd CHOIR OLYMPICS held October 19-27, 2002 in Busan, South Korea, and a large open-air concert with Sir Elton John at the Merck-Stadion am Böllenfalltor in Darmstadt, Germany in July 12, 2003, he may be considered a veteran in the Champions League of international music management.

Career paths in Music Management

Prof. Thomas Schüle also managed the open-air concert of Sir Elton John at the Merck-Stadion am Böllenfalltor in Darmstadt, Germany on July 12, 2003

The globalization and digitization of the media have brought a breath of fresh air to the music market in recent years, causing radical change. There is no question that the demand for professional music managers is booming.

The Liceo Conservatory Music Management curriculum stresses great emphasis on basic classical music training.

“In order to sharpen the senses for quality in music, it is necessary to know the history of music and understand the basics of ear training and musical composition,” notes Prof. Schüle.

Liceo Conservatory Graduates with a Bachelor’s Degree in Music Management acquire all the qualifications necessary to manage projects, productions, concerts, artists, and bands professionally and successfully. They learn to think conceptually and act operationally in order to make the right decisions at the right moment.

“As a qualified Music Manager, you promote talented talents and established bands, orchestras and choirs, plan concerts, festivals and tours, negotiate record contracts and manage exploitation rights. Whether as label, artist agency, concert organizer or venue manager: the Bachelor’s Degree in Music Management at the Liceo Conservatory of Music, Theatre and Dance in Cagayan de Oro lays the foundation for a career in the colorful world of the music industry. Because behind every successful concert festival or artist there is always an intelligent management!” Prof. Schüle stresses.

Liceo Conservatory Faculty

The Conservatory of Music, Theatre and Dance of the Liceo de Cagayan University in Cagayan de Oro City has been distinguishing itself both in the Philippine and international arenas.

Through his international connections, Dean and Professor Rudolf Golez has succeeded time and again by integrating internationally renowned experts in creating and expanding the profile and attractiveness of the conservatory.

A few years ago, Horst-Hans Bäcker, a well-known German musician who studied with stars like Nikolaus Harnoncourt in Salzburg, was won over as professor for conducting and composition. With Tullio Vidmar he was then joined by a veritable Italian professional violinist who, as a professor, oversees the string department at the conservatory.

Most recently, Piano/Composition Music Faculty Niño Cesar Borromeo Tiro was awarded an Ani ng Dangal (Harvest of Honors)Award during the event’s 13th edition given by the National Commission for Culture and the Arts, an agency under the Office of the President of the Republic of the Philippines. It is an annual event in the Philippines celebrated as a highlight and concluding rite of the Philippine Arts Festival.

Maestro Tiro is the second Liceo Conservatory faculty to receive the prestigious award following Maestro Cipriano Zip de Guzman in 2018 and 2019. It recognized his international achievement in Music with the 250 piano pieces for Beethoven International Composition Project 2019, which brought pride and honor to the Philippines.

Interested parties can contact the Liceo Conservatory for more information through mobile phones 09155675965/09393238488, email music@liceo.edu.ph, or their social media page. (with Klaus Doring)

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