North-Min Auto Dealership, Inc. (NMADI) is determined to make Isuzu the leading truck brand in Northern Mindanao, Caraga and the Zamboanga Peninsula.

“We have always been very strong in the Light Commercial Vehicle (LCV) market segment in Northern Mindanao, Caraga and Zamboanga  Peninsula,” said Nyle B. Balasabas, NMADI General Manager. “However, for this year we will be making a determined push to expand our market  share in the Commercial Vehicle (CV) market segment considering how Isuzu has been the consistent CV market leader in the Philippines over the past two decades.”

NMADI GM Nyle B. Balasabas with IPC Pres. Tetsuya Fujita (center) and Asst. Division Head for Sales Yoshiki Sato turn over to Equi-Parco Construction Co. of Butuan City the first 10 of 21 units 4×4 DMax LT Pick Ups.

NMADI is the official authorized dealer of Isuzu LCV and CV trucks in the two Mindanao regions with headquarters in Cagayan de Oro City and branches in the cities of Butuan, Dipolog, and Pagadian.  

The Philippine market for commercial vehicles over 2 tons gross vehicle weight registered a strong 21% growth in the fourth quarter of 2022, with 34,131 units sold compared to 28,223 units over the same period in 2021, according to data compiled by various industry sources.

Per statista.comIsuzu was the top-selling truck brand in the Philippines, with around 4,680 units sold. According to the 2022 Philippine Auto Industry Report, they took the lead in the Light Truck (Cat III) and Category IV Truck/Bus sub-segments.

IPC Asst Division Head-Sales Robert D. Carlos

“As a brand, Isuzu’s focus is really on commercial vehicles,” said Robert D. Carlos, Assistant Division Head, Sales, of Isuzu Philippines Corporation in an exclusive interview with the Mindanao Daily News   Network (NMMD). “That’s why we have been the No. 1 truck brand in the country for the last 23 years.”

With regards to our forecast sales for this year, Isuzu Philippines is ready to support all our dealers with regards to their projected CV sales, Mr. Carlos assures.

In order to make inroads in the Mindanao CV market segment currently dominated by reconditioned and surplus units from China, Isuzu Philippines advocates to its clients the benefits of buying brand new Isuzu units such as significantly reduced downtime which can boost their profits positively.

Coupled with special drivers and mechanics training on various topics such as Eco-Driving, Safety Driving, and Proper Truck Operation & Inspection for fleet owners, strong after sales services backstopped by Mobile Medic servicing teams for on-site, or road-side professional and efficient vehicle servicing, and Genuine, Select, and Best Value Parts (BVP), which are affordably priced yet have the same quality as genuine parts, perfect for budget conscious Filipino vehicle owners.

Manufactured by Isuzu’s trusted parts suppliers, BVP are priced as much as 60-70 percent lower than their genuine counterparts due to the low manufacturing cost in their source country. This gives customers the freedom to choose between the Isuzu genuine parts or BVP whenever they have their vehicles serviced in any Isuzu dealership.

Not the least, Isuzu CV owners are provided with a Vehicle Health Report, which features a Data Recording Module (DRM) that tracks their truck’s performance in key areas as standard equipment. This powerful vehicle management system details the fuel economy, engine and emission conditions and braking conditions just to name a few.

“These reports are helpful for owners and fleet managers alike to monitor how their trucks are being driven, identify potential service areas by analyzing their trucks’ performance and monitor how previous repairs have enhanced their trucks’ performance,” said Isuzu PH Corporate Communications Asst Dept Head Anna Jane Dalida. “It also identify how their drivers’ driving style affect their mileage, for which we offer free trainings to further improve their performance,”

During NMADI’s Fleet Elites Awards Night held March 28 at its CDO Headquarters, Guest of Honor and Speaker Isuzu Philippines Corporation President Tetsuya Fujita, thanked all NMADI customers present for trusting and making Isuzu their longtime partner for their businesses.

“We are more than happy to contribute to your business success. I assure you we will also continue offering the best business solutions to your companies, by constantly innovating products, that would fit your future requirements,” Mr. Fujita said.

“And to continue our partnership, we will continue to provide your company an all-inclusive after sales support, service, parts and trainings because we want you to make the most out of your Isuzu vehicles for a long time. Your continued trust and confidence in choosing the Isuzu brand is the reason why Isuzu continues to be the Number 1 truck brand in the country for 23 consecutive years,” he added.


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